Intayon Ilocos Sur Festival

 

The Intayon Ilocos Sur Festival is one of the celebrations that highlight the culture, heritage, and tourism of Ilocos Sur. The word “Intayon” comes from the Ilocano language which means “Let’s go”, inviting both locals and visitors to explore the beauty, traditions, and experiences that the province has to offer. Through this festival, the local government encourages people to appreciate the rich identity of Ilocanos and the different attractions found in the province.

During the festival, different activities are organized to promote the culture and tourism of the province. These activities may include parades, cultural presentations, trade fairs, and tourism events that showcase local products, delicacies, and traditions. Many municipalities also participate by presenting their unique heritage and specialties, which helps promote local businesses and communities.

+

During the celebration of the Ilocos Sur Festival in Vigan City, several well-known Filipino artists came to entertain the crowd and make the event even more memorable. Among the performers were Arthur Nery, Adie, Fitterkarma, Yeng Constantino, and Earl Agustin. Their performances became one of the highlights of the festival as thousands of locals and visitors gathered to enjoy a night filled with music and celebration. Each singer brought their own unique style—from heartfelt OPM ballads to energetic live performances—making the audience sing along and feel the excitement of the event. Their visit and performances helped make the festival more lively and unforgettable, showing how music can bring people together while celebrating the culture and unity of Ilocos Sur. 

This photo also shows the winners of the Miss Ilocos Sur pageant, one of the highlights of the Ilocos Sur Festival celebrated in Vigan City. This pageant showcases the beauty, confidence, and intelligence of women from different municipalities of Ilocos Sur. During the coronation night, the candidates present their talents, cultural costumes, and answer questions that highlight their knowledge and advocacy. The event not only celebrates physical beauty but also promotes Ilocano culture and pride. In the 2026 edition, representatives from different towns competed, and the title of Miss Ilocos Sur was won by Nathalie Clarin from Narvacan, together with other queens and runners-up who completed the court. The pageant continues to be an important part of the festival because it highlights the grace and empowerment of Ilocano women while celebrating the province’s culture and traditions.

Reference / Source:

Philippine Information Agency. (2025). “Intayon, Ilocos Sur” tourism campaign and cultural promotion.